Tuesday, 8 September 2015

My Personal Experience with Censorship

Yesterday Into the River, an award-winning Young Adult novel, was restricted for sale by New Zealand's Censor's Office. You can read the background to this decision here .

Now, I've not read Into the River. But I'm upset by this decision. Why? Because now I want to read it, and I cannot. Into The River is unavailable from Amazon, I cannot purchase it in book stores, or borrow it from a library. I can download Grand Theft Auto, I can watch (or read) 50 Shades. But I cannot read a book written for teenagers.



The reason for this fuss? Into the River contains sex, swearing and drug taking. Shock, horror! Obviously teens never indulge in such behaviour, or at least the Family First Coalition, who brought the case, would prefer to think they did not.

But its not just the absence of the book that troubles me. It's my personal association with censorship. See, when I was fourteen, my (religious) mother wrote to the school library, complaining that they had leant me a book containing twin evils: sex and swearing. I was so embarrassed! Also I was angry. Couldn't I chose for myself? Didn't she trust me? The book - which I think was an Alistair MacLean, full of busty women and strong men, was a good story - well, sort of. Okay, it was entertaining. My mother didn't seem to understand that reading such stories allowed me to explore ideas and new concepts through a safe, fictional lens.

So when I read about the censor's office restricting a book for sale - particularly a book which has won critical awards - I feel for the kids, the intended readership. Why should their choices be restricted because of a vocal minority? Banning books has a long and ugly, ugly history. How can a democratic nation, that prides itself on its tolerance and fair-mindedness, allow such a thing to happen?


I have teenagers. Would it worry me if they read Into the River? Of course not. Teens understand the difference between fact and fiction. Do they want to read it? They shrug and go 'meh'. But if I say, well, even if you wanted to, you couldn't, they stare. "What? Why?" (And then I have to add, they appear to be interested in reading it. The most requested book at the school library is 50 Shades. Its not on the stack, but its the one the boys ask the librarian to buy ALL THE TIME.)

Which doesn't actually worry me. Because far worse than a kid who reads smut or horror or whatever is a kid who doesn't read at all.  Most of my kid's friends spend their time on-line; they rarely read. No-one talks about banning online gaming or social media, yet its far more immersive than any novel. It's also far more damaging to a young person's long-term opportunities.



When my sons leave school, they'll be looking for work, or study.  What are the chances of them gaining a decent job without literacy? A teenager who does not read is less able to understand the complexities of language, the nuances of behaviour than a teen who enjoys fiction. A teenager who does not read will have less opportunities.



Rather than banning books, we should celebrate that they exist.

After all, is it the books we fear, or the reality they portray?


Feel like commenting? Write to The Honorable Maggie Barry, The Minister of Arts and Culture, Maggie.Barry@parliament.govt.nz

Friday, 7 August 2015

Giving Up or: Getting on With It

One Year On


Nearly twelve months back I set out into the world of self-publishing. This post is by way of a farewell (for the time being, anyway) and a summary of this experience.

My main conclusion: There is money in self-publishing. I have not seen it personally, but I'm confident it's there, and it's increasing. This is evidenced in part by the increase in the numbers of on-line vendors and in part by the number of authors they support. It is also evidenced by the increasing interest in self-published writers by major publishing houses.

However, as in any market where barriers to entry is low, profits per player are also low. This means it takes a long, long time to make a return as a self-published writer (actually, it takes a long time to make a return as any kind of writer, self-published or not). To take this further, I have a suspicion that many self-published writers are not actually supplying content to readers, but are instead providing income to retailers. Over the last year my outgoings to Amazon have been nearly ten times greater than the income provided from Amazon.

In defence of the 'Zon, this is because Amazon's publishing arm (Createspace) is relatively easy to use and offers international distribution. But I had an epiphany the other day when I thought about where the money was flowing, and in which direction, because the money flow tells us who the customer really is. If I was Amazon, and Amazon is really really smart, so they've probably already started doing this, they'll offer tiered advertising - that is, advertising at various rates, and target the large publishing houses with deeper pockets than self-pub indies. And this will further increase their revenue from writer-as-customer.

Okay, so that's all very interesting and intellectual and whatever, but how have I gone this year? Have I achieved my goal of financial independence through writing fiction.

Um, no.



Goal Achievement? Zero


Here's a brief summary of my year-to-date performance - approx 10 months.

(Dollars are NZ dollars, all figures are approximate only. These figures represent only self-pub sales through on-line retailers, not sales through retail outlets or royalties from publishers.)


income $240
titles produced 3
outlay $7000
downloads/loans/sales per month       bw 4-100
platforms published on 8




  1. Obviously, I have not made a truck load of money.
  2. I suspect this is pretty normal for new self-publishers. Most authors say that its only after title #5 that things begin to gather momentum. Some say not until title #20!

However:

Some metrics are trending upwards. For me, things like social media engagement, number of followers and number of platforms accessed have increased. Reviews are generally positive (I hate the review process. It's horrible. Like baring your soul to an uncaring world) and although sales volume is low, it is steady. Inner Fire (the only title I've put into booksellers) remains on the shelves stores, as does A Necklace of Souls. 

Plus, and this is a big plus, my outlay is complete. I don't have to spend anything more on these three titles unless I want to. The covers are done, formatting complete, across a range of platforms. I'm looking at new marketing angles and avenues, ways of introducing them to a new audience. I'm wondering about audio. 

I'm producing new content - I'm half-way through two new titles and I really really need to begin on the final to the SoulNecklace Stories. Plus, I have another title coming out next month called The Prankster and the Ghost. A middle-grade fiction, it's totally paid for already, so the costs set out above include the outlay for that item.

My costs per title are reducing. While my first self-published title, Inner Fire, cost over $4000 in editing, formatting, printing and publicity, my most recent title, The Prankster and the Ghost, has cost closer to $800. This is because I know how to format myself now, I don't bother with the marketer and I don't print any more than ten copies. A Facebook ad, a Goodreads giveaway, good word-of-mouth and clever management of Amazon's search tags seems more effective. 


Top Tips

If I had to give ten tips to myself of twelve months ago, they would be this:

  1. Don't do it for the money, but keep an eye on your outgoings.
  2. Write the best book you can. If you're not a hundred and one percent happy, don't publish it. 
  3. Endings matter. The end of a book is what a reader remembers, and often shapes their review. (As a sideline: I am really really really pleased with the ending of Prankster. I think it is by far and away the best chapter I have ever written. It has taken me nearly three years to get it right and every time I read it I'm so pleased I spent that long on it.)
  4. Learn to format for yourself. I am a last-minute editor. There's always something I want to change or improve, and it gets expensive if you pay someone else to do it. If I was starting out again and had all the time in the world, I would learn inDesign. (It is so cool to design and layout the interior of a book in the way you want. Writers always get excited by the cover, and the cover is of course important, but the way the book feels inside is also important.)
  5. Always do a print version. It's a bit more hassle, but printed copies are nice on shelves, and they are good as giveaways and my reviewers like to have them. Sales of printed copies are slower than digital but they happen and that's cool.
  6. The best way to proof read for errors is to order a printed proof. It costs a bit more, but its really worth it.
  7. Order printed copies with staggered delivery dates. Because I live in New Zealand, I have to allow a two week delay for delivery. So what I do now is order 5 copies at the fastest delivery (that's in about 10 days) and 5 copies at a normal delivery (about a month). This makes the total cost of print copies about $100, or $10 each, so if I sell 5 (which I normally do) I've paid for the delivery.
  8. Don't announce the book is published until you have printed copies on hand. Sometimes people want to buy them off you and its not smart to say 'oh they haven't arrived yet.'
  9. Unless booksellers ask to stock your book, don't bother with retail. It's a lot of hassle, you don't get paid in a timely way, and sale volume is low. I read once that one title across the US is doing well to sell 1200 copies in all US Barnes and Noble stores. I don't know if that's true or not, but in NZ you're doing well to sell 3000 print total, and that's with a publishing house behind you. So unless you're going for discoverability, don't bother.
  10. The only constant is change. This year Kindle Unlimited changed its payment model and Scribd reduced its titles.  iTunes is looking kind of interesting, as does Google. Ingram Spark is looking at moving into bookstores; there's a new platform to integrate with libraries; self-publishers are signing deals with publishers; established writers are going self-pub. Keep flexible in your expectations and continue a little longer in the day job.


End of an Adventure?

So, after nearly a year of blogging, of writing and working incredibly hard, that's it from me. For the time being, anyway.

Would I do it again? Yes. Will I continue in this self-publishing adventure?  Yes, at present. I have another three to five titles that I would like to write, and perhaps one day I'll summarise my learnings into a handy guide, as there's nothing really relevant to the small-market environment of New Zealand. 

However, as I said to myself above (I never listen to myself, though) it pays to keep flexible. As long as I can keep writing, I don't really care if I'm self-published, traditionally published or whatever. What really matters is that people are reading and enjoying my books. 

And, dear Reader, thank you for stopping by this blog series. I hope its been useful to you. And good luck in your own endeavours. 













Tuesday, 9 June 2015

Good Health

Margaret Atwood was asked by the Guardian to provide advice for aspiring writers. Her reply: 'Take care of your back.' 

You want to get a bunch of writers talking? Ask them what chair they use, what keyboard, what desk.
Forget about asking about character or plot development or how to structure a novel. For most of us our craft is a deeply personal process and what works for one person may not work for another. But touch on the topic of seating, and man, that sure starts the conversational ball rolling.

Why? Because TOO MANY of us have bad backs, occupational overuse or gradual process injuries.

As an ex-physio (physical therapist) I find it scary and oftentimes sad, how so many talented writers work in chronic pain, pain that could have been easily prevented if they'd been more aware of their own body and acted before it became a problem. 

So today I'm going off-topic and ruminating on Health and how important it is and how you only miss it when you don't have it. (And also today, I need a break from writing my novel)...



Disclaimer: These are general guidelines only. If you have specific problems, see a doctor. And use common sense - if these suggestions make your pain worse, don't do them.  

How to Get a Bad Back


Do You:
  1. Adopt one position all day, every day. (Extra points if you bend, lift heavy weights or sit)
  2. Dislike getting out of your chair.  (Extra points if you move the coffee machine, printer and photocopier close to avoid having to stand)
  3. Never adjust your chair
  4. Write in the following places: bed, sofa or the dining table (using a dining chair)
  5. Only use a laptop
  6. Smoke
  7. Are too heavy for your height
  8. Never exercise
  9. Avoid all thoughts of stretching, walking, running or getting outside ( Extra points if you term hanging out laundry as exercise)
  10. You are passionate about craftwork hobbies
  11. Have arthritic hips and/or knees
  12. Drive around the supermarket carpark for thirty minutes to ensure you don't have to walk
  13. Have a history of spinal problems, such as spinal fractures, back surgery, chronic arthritis or disc damage?
  14. Have a history of chronic health problems?


If you can answer YES to all or some of these then congratulations! You are on your way to Bad Back Heaven.



Things you can do to reduce your risk - in order of effectiveness

  1. Start before it becomes a problem. If you can answer yes to many of the points above then back pain is not an if, it's a when.
  2. Try to lose weight. Seriously. Best thing to do. Note the word 'try'. The reason: if you are seriously trying to lose weight (and believe me, I know. I put on ten kilos this year so I'm in this process right now) you WILL exercise more. This increased activity reduces your other risk factors. Plus, weight loss involves an attitude change, a can-do mentality. This attitude is really important in managing pain.
  3. Move around more. Park the car at the far end of the carpark. Put the coffee maker in the other room, relocate your printer. Set a timer on your phone to act as a reminder to stand up and stretch.  Use a mobility tracker, like fitbit, or put a health app on your phone - it's easy to overestimate activity levels. Ideally, you want to get out of your chair at least hourly. 
  4. Exercise regularly. Ideally, exercise into positions you don't adopt during the day. So walking, netball, yoga, gardening, golf are all good options. Cycling or rowing are, on the other hand, mostly sitting, so if you're a serious cyclist and a serious writer you need to think about adding something like yoga. 
  5. If you are seriously unfit (can't walk up a moderate slope) start easily. Remember, anything is better than nothing. You may find investing in a personal trainer worthwhile. If you have significant health issues, like heart problems, talk to your doctor before starting on an exercise programme.
  6. Discourage sedentary hobbies. If you're a quilter and a writer, do something active as well.
  7. Stop smoking.
  8. Invest in decent office furniture. If you're short use a footrest, if you're tall make sure the desk height is right for you. Decent doesn't mean expensive, it means comfortable, well made and adjustable. Have a look at the products in government offices; generally, government buys good but affordable products. You can also consider more specialised products, such as a stand up desk (I had a patient who worked on top of a filing cabinet for the sake of his back) but if you're needing things like that its worth talking to an specialist clinician in ergonomics. Your practice nurse should be able to help you find a local practitioner. 
  9. If you're having back problems, talk to a professional. Do the exercises they prescribe, make the lifestyle changes. Do NOT rely on over the counter medication and hope it will go away. Meds are great for reducing acute pain but generally for chronic problems, they don't make the causes disappear. Sometimes, they mask the causes.


Most important: Prevention is always, always better than cure. Don't wait for your back to give way on you before you make lifestyle changes. 

If you're serious about writing, do as Margaret Atwood says, and look after your back.



Saturday, 2 May 2015

Does Print on Demand Cost a Lot of Money?

I had an email last week from a talented writer, named Beatrice Hale.

Beatrice attended a session a friend and I ran on self-publishing, and since then has published her first fiction novel, a real boy's own adventure, about flying and airships. It's based on a real-life story. Her illustrator is Kura Carpenter, the very talented artist I've used before.
Ice Escape from Amazon.com

Beatrice has uploaded her first e-book online, very exciting, and was asking 'What about Print on Demand. Do I have to pay for the kindle formatting services?'

Because this is a fairly common question, I have posted my answer to her here. 

"Hi Beatrice

Congratulations on your book! Kura is great, isn't she? 

CreateSpace will produce an excellent product. Regarding paying for CS formatting and uploading services, you don't need to use their paid services unless you want to. You can upload a pre-formatted document to CreateSpace at no charge. I did use their formatting services for Inner Fire, partly to see what they were like and partly because it was all new, but at $249.00 US I thought it was a bit pricey. But the end result was very good. However, since doing Inner Fire I've produced two more books and I've just used my own self-generated template, and uploaded my own document to CS with no difficulty. 

CS can work with both doc or pdf templates now, which is quite good. But if you don't feel comfortable with word or pdf then you can pay a professional to format into a create-space ready format for you, or you can purchase a template from something like the Book Designer. These templates aren't that expensive, although they're in US dollars, so the prices do vary a little depending on the exchange rate.

I've got here an article on my blog which may be helpful: http://rlstedman.blogspot.co.nz/2015/04/formatting-woes.html  and also I have some handy links on my pinterest board:https://www.pinterest.com/soulnecklace/the-business-of-writing/ to various companies who can assist you.

My suggestion would be if you are planning on doing several more novels use the CS services (bite the bullet, recognise you won't get your money back) just so you figure out what to do for next time. However, if you're short of cash or don't plan on doing any more books, you might be better just to use ebooklaunch or the BookDesigner to format for you. There's another company I've heard of to, called Author's HQ , which is also supposed to be very good and that might be a solution for you too.

CS are very very helpful. If you have any questions at all you can email and they respond usually overnight. They are always polite (excessively so, sometimes!) and usually they answer your question comprehensively. If you get stuck you can phone too, but of course charges apply. If you do use their paid services for formatting and so on, then they offer quite good phone support and I found this helpful. The good thing about CS is the cost of their books, even by the time you pay for the shipping, is generally quite cost-competitive - cheaper than you can print in NZ, unless you're doing a larger run - and also you can ship internationally via the CS system which is a lot, lot cheaper than international shipping rates from NZ. The downside of CS is the delay on shipping. And they don't pay you until you make $100 USD. 

I use CS mainly for promotional books to avoid the cost of shipping, and also to offer purchasers an alternative, as some people like to read print. 

Two things to be aware of if you use the CS formatting service: Their formats are double-sided (i.e. two pages to one sheet) and their formatting is copyrighted to CS. This means you can't take the proof to a NZ printer and get it made up here for local sales. And secondly, any changes made after the proof completed cost you money. This means if you find an error you have to pay to get it changed. If, like me, you can't resist tweaking a novel, this can be extremely pricey. (this is the main reason I do it myself!!)

Oh yes, one other thing about CS is look at the distribution options quite carefully. What I do is to use a NZ ISBN for CS distribution only at a lower price point (around 9.99), and a CS ISBN for extended distribution (around $15.99). This is so I can reach both extended and web market places. I don't know if its really worth doing this, but I figured it can't hurt and there's no charge to produce two books with different ISBNs and the same cover and title. A lot of self-pub people recommend this because they say it increases the traction into the extended marketplace.

Anyway, good luck. Sorry this email is so long and best of luck for your first print book! "

Friday, 24 April 2015

Little by Little

My mother died when I was sixteen. She was thirty-seven. Far too young to die, most people said, which seemed odd to me at the time, because it's not like there's an age restriction on death.

One of the many effects on my life of Mum's death was, weirdly enough, on financial planning.

When I graduated and got my first 'proper' job - not the house-cleaning, baby-sitting jobs I'd been doing up until then - the salary came with optional pension contributions. I turned it down. Why would I need a pension? I was unlikely to live past forty. I mean, look at Mum. Better to have the money in my hand, and spend it while I could.

Mum's type of cancer wasn't genetic. I still have no idea how she got it; she never smoked, never drank, had five healthy kids, breast-fed all of them. Her food was from our massive vegetable garden - no pesticides or herbicides, because Dad couldn't be bothered with that, if the plants didn't grow that was their fault. There was no reason, really, for her early death. And there was no reason that I would die in my thirties too. But that's how people think when a parent has died young. There's an implicit (sometimes explicit) thought: "I'll die at the same age as my parent."

From Indulgy.com
Upshot of this was, that by the time I reached thirty I had no retirement savings. Not that that's a big problem, plenty of time to save and all that. But the pension contribution options had long since disappeared from government salaries. I would have to fully fund my own retirement. Gulp. That's a heck of a lot of money to save when you have little children and you only work part-time.

So I started small. A couple of hundred dollars in a unit trust fund. Added to it every week, or month, or when I could. 9-11 happened, and the world's share markets dived. I bought. The market recovered, and my units were worth more. I kept saving. Little by little.

We sold our house, put some of the proceeds aside. I did a business degree, found out about the sharemarket.  Kiwi-Saver began, and I entered that scheme. I kept saving. Eventually we had around $20K built up. I approached three share broking firms to see what they could do with this. Two weren't really interested, and said to make it worth their while I'd need to have considerably more! One, Craigs, was really helpful. I had an interview with a share-broker and we talked for a couple of hours about different options for us and our kids, and the best use of our money.

Fast-forward seven or eight years. We've been buying shares slowly and steadily while the market rose and fell and rose again. We only buy on the recommendation of our share-broker. He emails us or calls us if there's a good deal coming up. Perhaps once a year, there's a good deal. Little by little, says our broker. That's the best way of making and saving money. And thanks to compounding interest, money breeds money

From Mr Money Moustache


Anyway, long story short, I'm now ten years older than my mother was when she passed away. I've been saving for the last seventeen years and I have more money saved now than I had ever dreamed I could manage. I don't have a highly paid job, I don't have a great deal of non-cash assets but I don't have any worries about retirement (still many years away). And, best of all, I can afford to work part-time and write.

The point of this long post? (this is a blog about writing, after all) is to remind me and to remind you, dear reader, that nothing worth doing happens quickly. Writing is a very slow process. One word after another after another, until you have a book.

Making money from writing is very much like that too. Large book advances and Harry-Potter profits are the exception, not the rule.

But get the basics right - write a good book, have a good cover, make it discoverable. Gain more readers. Write another word, another book. Another reader finds you, and another. These are little by little things that gradually add up.

From Will Write for Chocolate


At least, I hope they do. That's what I'm banking on, anyway. It's challenging to look at the sales data and realise it's a good day if I sell one book. It's very difficult when a publisher closes, or says I can no longer sell your books, do you want them back or shall I just pulp them. But I used to have those moments when I started saving, seventeen years ago. Those why do I even bother. This is So Hard moments. I'll never make it.

The thing with writing, and with anything else that's hard and takes time, is to while you may have a goal, sometimes it's a big stretch goal. Sometimes there's little moments that you need to celebrate. For me it was having the first $1000, then the first $10,000. And with writing, its the 4 star review, the comment 'I can't wait for the next one!', and the 2000 people entering a Goodreads giveaway. That's what I'm trying to focus on at the moment anyway.

If I'm still writing this blog in seventeen years, I'll let you know if this approach was right.

Friday, 17 April 2015

The Importance of Proofing

Last post I talked a lot about formatting. Formatting is laying out your work on the page so it is easily readable on an e-reader and looks attractive to the eye. Formatting is about font choices and margins and layout.

This week I'm talking about proofing. Proofing is, basically, about typographical correctness.

The reason I'm talking about it (again) is because I absolutely suck at it. Every time I think I've done an okay job, the next time I look - oops! there's another mistake. Mistakes are BAD. They turn readers off the book and they make your work look amateurish.

I find proofing really really hard. It's incredibly difficult to check for errors in a script that you I've read hundreds of times and that, to be honest, I'm well and truly over.

Tips to Prevent Proofing Errors


1.  Relax. A manuscript can be easily changed - it's not as though manuscripts are physically laid out with little metal letters any more.

2.  No-one's perfect. Most books contain at least one error. It's unrealistic to expect a 100,000 word manuscript to be without fault. Some errors have made their printers famous (or infamous). Take the Wicked Bible. It contained a typographical error advising readers to commit adultery. Copies of the Wicked Bible are now extremely rare; the authorities, perhaps concerned about the popularity of this edition, ordered it burned.

The Wicked Bible. Image from Wikimedia


3. Decide on US or UK spelling. New Zealand uses UK conventions but most of my sales are in the US. So I've decided on US spelling. I find this quite tricky as some these aren't immediately evident. Everyone knows about colour/color but skilful/skillful was a new one.

4. Do a final spellcheck. Sounds obvious, but I've had a real problem with spellcheck on a Mac, particularly because I have a character named Will. The spellcheck kept telling me I was using a verb incorrectly, so in the end I turned it off, and missed a whole lot of duplicate words.

5. Read in hard copy. Proofing a manuscript on a screen is quite difficult. I print out the final pdf and read it with a pen in hand. Sometimes I run a ruler under the lines as I read, to make me slow down. I also order a paper proof from Createspace. This has been invaluable, as reading as a book format changed my attention and for some reason it's a lot easier to concentrate.  It's a little expensive, but it's definitely been worth it.

6. Some writers use the text-to-speech function on a computer (this is particularly good if you write using a voice-activation software). Hearing the words read aloud makes it easier to spot things like word duplicates. I haven't tried this myself but it seems a good idea.

7. Use a professional eye. I engaged a copy-editor for Inner Fire. This was relatively expensive, although very useful. I haven't used Jean for Necklace, as it had been through a thorough edit by harperCollins. After getting the proof from CreateSpace I wished I had, as there were a lot of spacing errors.

8. Use a second, or third, pair of eyes. I often ask my husband to do a final proof. He edits a scientific journal and is a very slow reader, so he picks up spelling errors. I also request advance readers - that's those readers who have kindly offered to read an early copy in exchange for a review - to let me know if they find any mistakes.

9. Do your own formatting. If you know how to construct a good epub and mobi file, you'll be able to make the changes to ensure mistakes are removed.

10. Use print-on-demand. If, like me, you are prone to proofing errors, print on demand seems a lot more sensible than paying for large print runs!




And finally - See Point One. Remember, even if one or two or three errors have crept through, at least you haven't altered the Word of God.









Sunday, 5 April 2015

Formatting Woes

This last month I've taken a break from creative writing, and oh, how I miss it! But it's time for a massive pre-publishing work up and so I've been doing the proofing/editing/more proofing/formatting cycle that every writer needs to do before their book is ready.

Here, dear reader is a very brief summary of this painful process...

Proofing and Editing


Proofing and editing is one of those dreary-but-important tasks that every writer has to do. In brief, it involves going over and over and over your manuscript, refining the words. Making them tighter, more effective. Saying more with less. I lose between twenty and thirty percent of my word count in the edit phase.

If you have decided to self-publish your work, after the editing phase comes the formatting phase. Formatting is involves the final design, the layout of your manuscript and a final check for errors. It's a crucial step.



Formatting


If you have a traditional publisher, they will take care of all formatting, although they might send you a final proof for you to do a quick check on before it hits the printers. Tip One: SAVE A COPY of that a word version of that proof.  Because one day your rights might be returned, and then you will be pleased you have an easy-to-format version.

I hate formatting. I am not very good at it, and it takes me ages. But just in case you're struggling too, here's what I do to make the process bearable. (This process only works if you write adult fiction without footnotes and very few illustrations. Formatting is quite different if you write picture books, graphic novels or illustrated non-fiction.)

First, I put a good music track onto iTunes. Then, following the Smashwords Style Guide I do the following:
  1. copy and paste the entire manuscript from word into TextEdit (or the PC equivalent). This strips all the formatting out of the document. 
  2. Then I reinsert the formatting. 

Yep! first I take it out, then I put it back in. Insane or what?

No , the reason is that Word is really buggy. It gets little glitches in it and then it doesn't seem to convert to other file formats very easily. So doing this properly at the beginning actually saves me time later on.  (I've tried doing it the other way, too. Like, not cleaning it up first. Big mistake.)

Formatting includes:
  1. double check for errors
  2. first paragraph no indents
  3. section breaks at the end of each chapter
  4. chapter headings
  5. re-insert all italics
  6. insert any images 
  7. write the back matter (that's the 'About this book' section that you might want to include at the end of the book)
  8. write the front matter (dedication, map etc)
  9. insert hyperlinks in the back matter 
  10. check all spelling is US
  11. insert table of contents (if required)
  12. check spacing around any poems is correct and that all lines of poetry have no indent
  13. check the spacing around the dinkus (asterix breaks) is correct
  14. remove all page numbers
This is my Master File


If I'm doing a print version of my book, I also: 
  1. insert page headers (I follow the templates on Amazon, but I've customised them a little, so they look a little smarter)
  2. insert page numbers
  3. remove the table of contents
I save this as my Print File.

This takes Ages!


I've covered this really really quickly. This whole process takes me at least a week, sometimes longer.  You can find details on how to do all this in the Style Guide (but be warned, the Style Guide is set out for PC. Plus, it's very colloquial. I prefer a recipe book-type instruction with screen shots, but No. The SG is all friendly and tells you about chickens and stuff. Plus, if, like me, you work on a mac, you'll find it a bit more complicated).

I do all the above in word, and then convert the files to a pdf for print on demand or to epub/mobi for e books. 

File Conversion:


Conversion to epub or mobi can be tricky. I've tried two ways of doing this, but I know of three.  These ways are:

  1. Pay someone to do it. I've used Ebook Launch and they're really good, very professional, very fast. The downside is, you can't insert the hyperlinks or make changes easily to the final file. So if you suddenly spot a typo, you need to pay to get it changed. 
  2. Use a conversion software, like Jutoh or write in inDesign and export as an ePub or mobi. Downside with this is you have to buy the conversion software, and you have to learn how to use it. Personally, my life is too short to use inDesign, although if you know the software, I would definitely give it a go, as people who do use it rave about it.
  3. Run it through an online conversion tool. I use the one on Draft 2 Digital. Then I have a mobi and ePub file generated relatively easily (although not always, the last one I did was really buggy and I'm still sorting it out) and once I'm ready, it's very easy to upload it through to the various vendors.
Tip Two: Do not believe any website that tells you formatting is easy. "in three easy steps upload your book now!" It is not.  Unless, I guess, you're a programmer or something.

From Dilbert

So there you have the summary of an awful lot of learning. It's not immediately obvious when you read this blog post, probably, but an enormous amount of heart-wrenching time and effort went into the knowledge set out here. 

I am now a lot better at managing a large document. I can clean out most errors from a word file. But still, I struggle. So just be warned, if you do go down the self-publishing route, you will spend a lot of time in front of a computer screen.

And Remember:


Tip Three: make sure you back up everything. 

And Tip Four: get the best and largest computer screen you can afford!

And finally: 


The difference between success and failure as a self-published author is your proofing, your editing and your formatting.

 Because no-one will read your work if it is full of errors.