The same is true for publishing. Getting a book onto virtual or physical bookshelves is best approached as a project. Tasks accomplished sequentially, in their required order. Rather like moving house, it's a good idea to sit down and plan the steps. I had a list of jobs that need to be done before the book is released. Some things needed to be done early, others waited until the last minute. One of the things which needed to be done early was launch preparation.
New Year, New Book
My New Year's resolution for 2015 is to get my a new book, A Skilful Warrior, out onto virtual bookshelves by April 2015. It's the sequel to A Necklace of Souls, and was written two years ago. Warrior was sitting on my publisher's in-tray for a year. Then along came a restructure, a down-sizing and two book awards later the manuscript was surplus to requirements. HarperCollins were fantastic, though; they gave my my rights back. Which has meant I have been able to re-publish A Necklace of Souls myself, with very little work, and with a brand-new cover.
Big Bang or Slow Release?
In the meantime, however, I had written Inner Fire. Partly because I wanted to learn the craft of publishing on a stand-alone novel, and partly because the story had gripped me and I wanted to just get it out. So, rather amazingly I had two novels coming out over just a few months: Inner Fire was published in October 2014; A Necklace of Souls in December 2014. I have used two very different launch strategies for this publishing approach, as I wanted to see which offered the best value.
I've summarised these approaches below, and in my next post I'll discuss the outcome. Click on the links in the text if you want more information.
Novel: YA, standalone, suitable for 15 years +. Planned Release: November 2014
- Decided to do print as well as e-copies
- Booked a book blog tour with YA Bound for December 2014
- Engaged Lighthouse PR to do publicity
- Final proofing of print copies template for CreateSpace
- Prepared cover blurb
- Advertising strategy planned
- Engaged a print distributor
- Engaged a local printer
- Print proof prepared for local printer
- Prepared Advance Information Sheet
- Formatting for kindle completed by Ebook Launch
- Loaded onto kindle (but not published), decided on price and distribution channels
- Increased social media presence
- Books arrived
- Press release prepared
- Press release sent to interested parties by publicist
- ebook released onto KDP Select and Kindle Unlimited
- Advertisement placed on Publishers Weekly
- Advance release copies to media reviewers (I engaged my publicist to manage this)
- Talk to local bookstores about upcoming release
- Giveaway copies to friends, unofficial reviewers, bloggers
- Increased social media presence
- set up paypal on my website
- joined Amazon Affiliates programme
- sent marketing material (posters) to distributor
- Goodreads giveaway closed
- Blog tour completed
- print and e-available for sale
- media interviews (newspaper and company magazine)
Novel: YA and Adult Fantasy, series, book #1, suitable age 13+. Published in 2013 by harperCollins, won a number of awards.
- Decided to do only e-book release in 2014; print in March 2015
- sent pdf of manuscript to E-book Launch for formatting. They were unable to format from a pdf, so I went back to the word version.
- Re-edited the manuscript
- Engaged a cover artist
- Cover design completed
- Formatting completed for Kindle and Google play
- Blog tour booked for March 2015
- Mobi file loaded onto Kindle (not Kindle Select)
- Word file loaded onto Draft 2 Digital.
- electronic advanced reading copies distributed to Goodreads followers
- $15.00 advertisement on Facebook
Print vs E-books?
- You need to think hard about whether you'll sell print or e-books or both. This will determine your launch strategy and determines your time frame.
- The approach I used for Necklace was pretty much the same that I used when being traditionally published. People say, oh but self-publishing is a lot of work, and it is, but it's not a lot more than trad publishing if you don't do a print version.
- There are benefits to print - people like it for giveaways, it's really really nice to touch a print book and you can sell signed copies. Print also offers you different price points on Amazon and a wider distribution. However, doing the layout and the proofing was a lot more work.
- Using a distributor like Draft 2 Digital was significantly easier than directly loading onto each platform. iTunes has a different platform to Nook, to Kindle, and they are none of them simple to understand. I am still trying to work my way through the Google Play platform! Next time I will just use D2D for every outlet. They are incredibly helpful, they pay monthly and there's no charge if you don't make a sale. Just remember, though, if you do decide to directly load to iTunes, Nook or Kindle later on, you may lose all the reviews that have accrued through your distributor sales.
- There is a real lack of transparency in print sales through retail outlets. I found this with traditional publishing, too; it's not my distributor's fault at all. This is partly because of the sales and return process which operates with retail. If a book doesn't sell, the retailer can return it to the distributor free of charge. This seems to operate in a 3 month timeframe, so sales volumes won't be evident for a few months. This means that if you do wish to sell through a print outlet, do NOT over-print, unless you are confident of your volumes.
- The quality of print from CreateSpace and from Ligare Print were both excellent. Better, I thought, than the printers used by HarperCollins.
- In the next post I'll talk a bit more about the outcome of these two strategies, so you can see which approach offered more return on my advertising investment.
Also...If you're wanting more information, also check out David Gaughran's Let's Get Visible; it was very helpful when it came to setting pricing and deciding on which channels to use. I've also set out some links on my pinterest board.
If you have any questions on the information set out here, please do feel free to post a comment or to message me through Goodreads or Facebook.
And Happy New Year. Good luck with your New Years Resolutions, whatever they may be!